Beginner Blogger: Stats

So stats. They’re what every blogger secretly obsesses over but no one wants to admit. As you’ve probably figured out, stats are a huge part of the blogging world, but they’re not everything! As a beginner it’s hard to not worry about one day with low numbers or why you’re not seeing super fast growth. Well, in this Beginner Blogger post all about blog stats for beginners, I’m going to cover just about everything revolving around stats! Oh, if you want to see more of my Beginner Blogger series, make sure to check out the Beginner Blogger page. It outlines all the topics I cover and when to expect to see them on the blog!

Beginner Blogger: Blog Stats for beginners

So many of those Pinterest articles tell beginners to not worry about stats. Well when you’re a beginner, stats are all you have! I know for the first six months, I would religiously check my stats 20+ times a day. That is perfectly fine! Enjoy those stats and pay attention to them because they are valuable, but know that just because you’re not hitting the same stats as another blogger doesn’t mean you’re not posting quality content! 

NO VIEWS CAN BE AND IS NORMAL

When you’re first starting out, there are days when no one is going to look at your site. It’s ok! It took me two full months before I had at least one person viewing my blog every day. That one person may have been my grandmother, but it’s still a view! Don’t dwell on not having views, instead celebrate when you get one!

NOT EVERYONE HAS 100,000 PAGEVIEWS A MONTH

As you can see, I only average around 3,500 – 5,000 views a month. That’s not a lot in the grand scheme of blogging, but for me that’s really an accomplishment! You may think that bloggers are reaching certain stats, but they might not be. The biggest thing is to not compare your stats to another blogger’s.

blog stats for beginners

Think about it. Other bloggers that you may be comparing yourself to have been publishing more posts, they’ve been involved on different sites for a  lot longer, and they just have more content. This is going to drive more people to their site. Think of it like a target. When you first start out, your target is itty bitty. The more content you release, the bigger that target gets. When someone throws a dart (aka searches on Google or Pinterest) at that target, they’re much more likely to hit the larger one. That’s just the way it works.

ONLY COMPARE YOUR STATS TO YOUR OWN

If there’s one sure-fire way to get down on yourself about blogging, it’s comparing your stats to another blogger’s! It’s going to do you no good to compare yourself to someone else. Like I said before, it’s the whole target analogy. If you keep track of your own stats and compare your stats to your own stats, you’ll see where you need to improve and where you’re doing well!

blog stats for beginners monthly stats tracker

At the end of each month, I enter all of my stats into an Excel spreadsheet. And when I say all of my stats, I mean it. We’re talking Twitter, Instagram, and Facebook followers, monthly pageviews and monthly visitors, subscribers to my newsletter, and any other stats that I feel the need to track. By doing this, I can see where things are growing and what I need to work on.

blog stats for beginners monthly social media tracker

So say if my Twitter follower count isn’t growing as much as I would like, I’ll make it my goal to post more tweets and interact more on Twitter. That’s what’s so great about the blogging world – you’re NEVER stuck where you are. There’s always something you can do to boost your numbers.

FOCUS ON THE CONTENT AND THE STATS WILL COME

My dad once told me that it typically takes one year to get any significant kind of viewership on a blog. We live in this world of visual communication (aka Snapchat, YouTube, Netflix), and it’s hard to grow a platform that’s dedicated to writing. It’s taken me a full year to have 4,000 views on average a month. It just takes time, hard work, and passion. 

Write content that you’re passionate about. Learn all that you can from other bloggers. Focus on improving your own quality of work. Do what you want to do. Don’t do things just because other’s are doing it. After all, it’s YOUR blog and it should be a representation of yourself! I love it when bloggers really infuse their ideas, personality, and humor into posts. That’s what’ll make a connection with a reader. Not the quality tips that you write about studying.

If you’re feeling down about your stats, don’t hesitate to reach out to another blogger! Sometimes your friends and family just don’t understand how much stats can impact you, and you just need to vent/talk to someone who understands. Reach out to a blogger. We’re all here to help!

NOT HAPPY WITH YOUR STATS? IMPROVE THEM!

THERE’S NO “QUICK FIX” FOR LOW STATS

A “quick fix” for low stats is like a “quick fix” for weight loss. It just doesn’t exist. There’s really only one way to grow your stats and that’s good ‘ole hard work. As with anything, the amount of work you put in is the amount of reward you’re going to reap. If you can dedicate 20+ hours a week to blogging, great! If you can’t, that’s great, too! As long as you’re doing the best you can, you’re going to see results.

GROWING YOUR STATS STARTS WITH YOU

Get organized!
– start an editorial calendar
– make to-do lists
– have an idea of the bigger picture

Improve your photography!
– familiarize yourself with your camera
– add at least one picture to EVERY blog post

Be on social media!
– get a Twitter, Instagram, and Facebook page if you can
– pin your posts to Pinterest
– join blogging Facebook groups

Get to know other bloggers!
– follow them on the social medias
– e-mail them with your questions
– consider a collaboration or guest posting
– comment on other blogs

Are you a beginner blogger? Do you have any more questions? I really hoped you enjoyed this look at why stats aren’t the end all be all of blogging! Again, if you have any more questions, feel free to leave a comment below or e-mail me at hello@livingthegraylife.com!

~abigail gray


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  • Ashlee

    Hey girl, loved this! I’m super excited to read the rest of this series! One question, was there anything specific you did between March and April to make your views jump like they did?
    Ashlee || http://www.ashleealan.com

    • Yay I’m so glad you liked this! I’m so excited for the rest of them to go live! My stats made that huge jump because I had a couple posts that went out that went viral on Pinterest. My spring semester dorm room tour and my college note taking tips posts went live during that time and are still bringing in a lot of traffic to this day. I did expect that because if you look at the cover photo for the dorm room tour, it’s pretty Pinterest-y and Tumblr-esque so I knew that might be kind of popular. My note taking post went live at the perfect time because it was right before finals started and that’s when a lot of people start looking for posts of that nature. A lot of it comes down to timing and photos.

  • Amelie

    Love this post! It’s reassuring to know that I’m not the only one who’s worrying about their stats. I’m definitely not getting as many pageviews as you do, but my stats improved drastically since March. I should probably start tracking all of my stats (social media included) like you. It would probably make it easier to know what to focus on!

    Great post!
    Amelie | http://awanderersadventures.wordpress.com

    • Thanks for looking over it, too! You should totally track your social media! It’s really changed how I look at what I need to focus on. If you need help coming up with a spreadsheet or something, don’t hesitate to ask!
      -Abigail

  • Excited for this series! I’m trying not to look at my stats as much and focus on creating good content, it scares me! Haha, but this was great!

    Sunny | astoldbysunny.com

    • It’s so hard! I still check my stats all the time, but I don’t let it define my content. Yeah I’m not reaching these huge numbers, but I know I’m releasing quality content. I hope you enjoy the rest of the series! Did you get the e-mail I sent back to you?

  • Saba Sahmoedini

    This post is seriously incredible! As a newer blogger one of my biggest worries is my stats and seeing that I’m not the only one is so reassuring!
    xo,
    Saba
    peoniesinthepacific.wordpress.com

    • I’m so glad you liked it! Trust me, you’re never the only one worrying about stats. All of us are! I really hope you’ll like my other Beginner Blogger posts as well! (They’re coming out throughout the summer)

  • I love your analogy about the target and producing more content for your blog makes your little target on the Internet grow bigger – so true! 🙂
    With so many blogs being created daily, it’s very difficult to gain traction online – especially through organic search, like Google. So often, I find myself comparing my blog to others’, particular when I find a blogger who’s been blogging the same amount of time as me or less and they have many more followers and comments than I do – it’s hard not to get down on yourself! But one of my favorite quotes is: “Don’t compare your chapter 1 to someone else’s chapter 20.”

    http://www.mondayrebel.com/blog

    • OMG I just saw that quote yesterday when I was browsing Pinterest for canvas quote ideas! It’s such a good quote, and so true, especially in the blogging world!

  • I absolutely love that you’re doing this series! I feel like a lot of the people who write posts about their stats are getting 50k views a month or more and it’s super discouraging to bloggers who are just starting out. Love these tips girl!

    Kayla | kaylablogs.com

    • Thank you! I totally agree! You just feel so alone sometimes because you think everyone is reaching these crazy numbers. I even feel that way with my stats sometimes!

  • I love the way the stats look on wordpress more than blogger. A bar graph is way simpler to read. Congrats on your growth!

    • Thank you so much! I totally agree! I just recently switched over to Google Analytics when my blog re-launched and it’s so much harder to get the simple stats. But, it does offer a lot more tracking stuff so it’s really handy.

  • Ashley E

    I would love to see a post about how to use/understand Google Analytics. I have it installed but I don’t understand it and it never has the same numbers as Blogger stats. Any tips, tricks or explanation would be greatly appreciated!
    xo, Ashley
    alittleashley.blogspot.com

    • That’s a great idea! I’ll look into doing a post on that! I still don’t quite understand it as well, but I’ll try my best to whip up a post all about that! Thanks for the suggestion 🙂

  • Sophia

    I’m a new blogger, so this post was really helpful! I’ve been trying to tell myself to focus on the content and not check my stats too often, but it’s hard when you want to know if anyone’s reading the things you’re putting all your time into! Thanks for the encouragement!

    • You’re welcome! I know how consumed with stats I can be sometimes, but that’s all part of the process. It’s good to see what’s bringing in views so you know where to focus your content. Stats definitely don’t define the content you’re putting out! Good luck and so glad to have you in the blogging world!

  • Melissa Manning

    Thank you so much! I’m a new blogger myself, and it’s definitely hard not to get discouraged at first. But it’s awesome that we have blogs like yours to learn from! 🙂 Keep up the awesome posts and I’ll be reading in the future!

    Melissa | melissa-manning.com

    • Awww thank you! So glad I could help! I have a couple other Beginner Blogger posts if you want to check those out, too!

      • Melissa Manning

        Absolutely! Wll do 🙂

  • Meagan S

    I know you made this post 6 months ago but I just found it on Pinterest. I have to say I am so glad I did (as well as the other beginners posts). I started my blog in March and ended up quitting, well, the blog is still up but I have not posted since July because I got discouraged due to stats and thinking just no one wanted to see what I was posting. It also did not help I wasn’t planning as well as I should. I had topics for posts but no schedule, which wasn’t a good idea since I have all of my school work to get done too. So thanks a bunch for this post!! I’ve been wanting to get back into it in the new year and I think this have been my push! If anyone wants to see what I have on there now its momentswithmea.wordpress.com (I’d love any feedback about it).

    • Reading your comment honestly made me tear up. I’m so glad you found these posts helpful, and that’s exactly why I wrote them – to help beginner bloggers and motivate you all to continue! If you have any questions about anything, please don’t hesitate to send me an email (hello@livingthegraylife.com). I love chatting about all things blogging! Can’t wait to see your blog grow!
      -Abigail

  • My Sprinkle of Prep

    I stumbled upon your blog today, and I have to say the first couple months of blogging for me the stats really hurt, and it made it hard to continue blogging. I have now been blogging for a little over a year and have to say that putting in the time and effort the views will eventually come. The better the content and posts the more views I got and the more it got shared. The views certainly can motivate you but don’t let it be the only reason why you blog! I would love to hear how you jumped from 500 to 5,000 page views in months! What did you start doing differently?

    • I wrote a few posts that went crazy viral on Pinterest. Pinterest is probably the #1 traffic source for my blog, so sharing on that is so important!

  • Paula Does Blogging

    I just found your blog today but this blog post really helped me to keep going. It makes me feel really depressed looking at my stats, but I just can’t stop myself from doing it. Your views are a lot for me and I hope at some point I will be where you are right now.

    • Trust me, we all get bummed out when we look at our stats sometimes. But remember, numbers aren’t everything. What matters is that you blog because you love it!